Post by account_disabled on Jan 4, 2024 3:59:45 GMT
As we mentioned, landing pages help capture leads and generate potential clients , which is why lead scoring is among its main advantages. Lead scoring allows you to qualify your leads and be the first filter to provide the sales team with the leads that should be contacted most urgently. This will depend on the questions your form has. Another advantage is that customer segmentation is carried out in a simpler way thanks to the form and the type of information by which the conversion is made. This will allow you to know what type of leads arrive and if they fit any of your buyer personas. Furthermore, the cost of obtaining leads decreases because you would avoid hours of calls in addition to the personnel necessary to carry out the surveys. Likewise, qualifying leads can also help you in your email marketing strategy, as you have a guide to start nurturing leads so that conversion is guided.
Another example of valuable content to attract more leads is to offer services such as free advice in addition to landing pages with valuable content such as ebooks and guides. Tools to create a landing page You may be wondering what type of tool or platform you can use, we will tell you about the most popular ones so you can choose Phone Number List the one that best suits your business needs. There are platforms like Unbounce, HubSpot —of which we are a partner agency— , leadpages, PageWiz and sites like Wordpress that offer their own landing pages as a subdomain or url of the main site. Thrive Content Builder is a plugin for Wordpress, along with Visual Composer that with its super intuitive template builder helps you make the process easier and simpler. Mailchimp and ActiveCampaign are the most used by agencies and individuals, although these involve a cost.
You should also take into account the digital marketing tools you should use when creating your landing page. And you should not only focus on the tools to create them, you should also consider a CRM that allows you to manage the leads that enter the database and will allow you to do the automations to nurture them and carry out email marketing campaigns. Landing pages are key to your digital marketing strategy Your online marketing campaign will be a success if you consider using landing pages in your strategy. Remember that each landing page you create will be for a specific purpose and you must carry out the tests and the entire process with each one and optimize it constantly.
Another example of valuable content to attract more leads is to offer services such as free advice in addition to landing pages with valuable content such as ebooks and guides. Tools to create a landing page You may be wondering what type of tool or platform you can use, we will tell you about the most popular ones so you can choose Phone Number List the one that best suits your business needs. There are platforms like Unbounce, HubSpot —of which we are a partner agency— , leadpages, PageWiz and sites like Wordpress that offer their own landing pages as a subdomain or url of the main site. Thrive Content Builder is a plugin for Wordpress, along with Visual Composer that with its super intuitive template builder helps you make the process easier and simpler. Mailchimp and ActiveCampaign are the most used by agencies and individuals, although these involve a cost.
You should also take into account the digital marketing tools you should use when creating your landing page. And you should not only focus on the tools to create them, you should also consider a CRM that allows you to manage the leads that enter the database and will allow you to do the automations to nurture them and carry out email marketing campaigns. Landing pages are key to your digital marketing strategy Your online marketing campaign will be a success if you consider using landing pages in your strategy. Remember that each landing page you create will be for a specific purpose and you must carry out the tests and the entire process with each one and optimize it constantly.